In this web-oriented say and age, the phrase “global business” is bandied about in marketing materials, advertising and around the water cooler. Although it sounds both a huge and massive undertaking to have a “global business”, all it really means is that your services or products are not bound by the geographic location of your business. Sound a little less ominous? No? Here are a few tips to see if your company can turned into a global business.
Sell Your Services Via Web
Can you sell your services via the web or can your business be located in multiple countries? If you offer online services like web marketing, advertising, PR or writing services, chances are that you aren’t required to meet your clients face to face to conduct business. Many companies in these categories have a clientele base that is located in multiple countries and time zones. They are global businesses because they can sell their services or products on a global level without having to leave their home base location to build a profit.
Shipping Costs
If you are a product-based company that requires you to ship to your clients, than you need to consider the costs involved if you open your client base to a global level. There are multiple global shipping companies that can offer bulk-rate costs to reduce your overhead costs. By employing a CRM system, you will have the ability to track all of your clients’ information, their orders, the order status, marketing and delivery costs to improve your profit margin.
Registrants?
Perhaps your business is centered on acquiring registrants, affiliates or advertisers who pay a fee to be listed on or affiliated with your site. This type of company can easily be a global business. There are no shipping fees or brick-and-mortar offices to maintain. Employees can be located globally as can clients. A CRM system will assist in tracking account statuses, payroll and costs, but there is no other overhead for this type of company, so going global really is a matter of simplicity.
